Armstrong, Gary and Adam, Stewart and Denize, Sara and Volkov, Michael and Kotler, Phillip and Robbins, Stephen P. and DeCenzo, David A. and Woods, Megan (2020) Marketing and Management: Defined, Explained and Applied (Custom Edition), 1st edition. Pearson Australia, Place of publication not identified. ISBN 978-0-6557-0242-9

Kotler, Philip and Armstrong, Gary and Harris, Lloyd C. and He, Hongwei (2019) Principle of Marketing (8th European edition). Pearson, Hoboken. ISBN 978-1-292-26960-3

Kotler, Philip and Armstrong, Gary (2017) Principles of marketing. Always learning . Pearson Higher Education, Hoboken, N.J.. ISBN 9781292220178