Book

Kotler, Philip and Kartajaya, Hermawan and Setiawan, Iwan (2023) Marketing 6.0: The Future Is Immersive 1st Edition by Philip Kotler (Author), Hermawan Kartajaya (Author), Iwan Setiawan (Author). John Wiley & Sons, Hoboken, N.J.. ISBN 9781119835387

Kotler, Philip and Kartajaya, Hermawan and Huan, Hooi Den and Mussry, Jacky (2023) Entrepreneurial Marketing: beyond professionalism to creativity, leadership, and sustainability. Wiley, Hoboken, N.J.. ISBN 9781119835448

Kotler, Philip and Keller, Kevin Lane and Chernev, Alexander and UNSPECIFIED (2022) Marketing Management 16th Edition. Pearson Education Limited, Harlow Essex, p. 833. ISBN 978-1-292-40510-0

Kotler, Philip and Armstrong, Gary and Harris, Lloyd C. and He, Hongwei (2019) Principle of Marketing (8th European edition). Pearson, Hoboken. ISBN 978-1-292-26960-3

Kotler, Philip and Armstrong, Gary (2017) Principles of marketing. Always learning . Pearson Higher Education, Hoboken, N.J.. ISBN 9781292220178

Kotler, Philip and Kertajaya, Hermawan and Setiawan, Iwan (2016) Marketing 4.0 : moving from traditional to digital. John Wiley & Sons, Hoboken. ISBN 978-1-119-34106-2

Kotler, Philip (2002) Marketing Management: Millennium Edition (10th Edition). Prentice-Hall, New Jersey, p. 6. ISBN 0–536–63099-2