Items where Author is "Kotler, Phillip"
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Armstrong, Gary and Adam, Stewart and Denize, Sara and Volkov, Michael and Kotler, Phillip and Robbins, Stephen P. and DeCenzo, David A. and Woods, Megan (2020) Marketing and Management: Defined, Explained and Applied (Custom Edition), 1st edition. Pearson Australia, Place of publication not identified. ISBN 978-0-6557-0242-9