Czinkota, Michael R. and Davis, Kenneth R. and Kotabe, Masaaki and Vrontis, Demetris and Shams, S. M. Riad (2021) Marketing Management: past, present and future. Springer Texts in Business and Economics, 37 (1). Springer Nature Switzerland, Champ, p. 109. ISBN 978-3-030-66916-4