Book

Cannon, Joseph P. and Perreault, William D. and McCarthy, Edmund Jerome (2024) Essentials of marketing: a marketing strategy planning approach. McGraw-Hill, New York, NY. ISBN 978-1266839429

Hall, Frania (2024) Managing Digital Innovation in Publishing: Collaborations and Para-Organisations for Creative Change. Routledge, London. ISBN 9781032456799

Hinson, Robert E. and Mhlanga, David and Osei-Frimpong, Kofi and Doe, Joshua (2024) Social Media Marketing Management: How to Penetrate Emerging Markets and Expand Your Customer Base. Productivity Press, New York. ISBN 9781032309637

Kahra, Lars (2024) Agile Transformation: How to Successfully Shape Your Transition to a More Agile Organization. Springer Berlin Heidelberg, Berlin, Heidelberg. ISBN 978-3-662-69534-0

Kanabar, Vijay and Wong, Jason and Vargas, Ricardo Viana (2024) The AI revolution in project management: elevating productivity with generative AI. Pearson, Hoboken. ISBN 978-0-13-829733-6

McShane, Steven L. and Von Glinow, Mary Ann Young (2024) Organizational behavior: emerging knowledge, global reality (10th edition). McGraw-Hill Education, New York, NY. ISBN 978-1-266-10809-9

Paprica, Alison (2024) Research Project Management and Leadership. University of Toronto Press, Toronto, Canada. ISBN 978-1487544461

Razmi, Ronald M. (2024) AI Doctor: The Rise of Artificial Intelligence in Healthcare - a guide for users, buyers, builders, and investors (1st Edition). John Wiley & Sons, Hoboken, N.J.. ISBN 9781394240197

Weske, Mathias (2024) Business Process Management: concepts, languages, architectures. Springer Berlin Heidelberg, Berlin, Heidelberg. ISBN 978-3-662-69517-3